Embarking on my career journey, I consider myself as an astronaut, courageously navigating the vast expanse of the digital marketing universe. With a mission to drive digital growth, my voyage has led me through a myriad of experiences. As a Digital Growth Marketer, I’ve maneuvered through the orbits of Search Engine Optimization, Content Marketing, and Social Media Management, propelling businesses beyond the stratosphere of their growth expectations. In this rapidly evolving cosmos of technology and trends, I stay adept and agile, leveraging data-driven strategies to steer businesses towards their moonshot goals.
Data-driven
Marketing Operation
To the moon
Objective: To increase repurchase and retention rates
Tools involved: Excel, PowerBI, Wireframe, Klaviyo, Shopify
- Design business model based on penetration assumption
- Find the most profitable mechanism from different discount gradients and retention rates
- UAT and optimise the user journey
- Launch and broadcast via marketing channels
- Iterative mechanisms and improve user engagement
Results: Retention rate increased by 139% YOY
Objective: To increase convertion rate and user experience
Tools involved: Intelligems, Lighthouse, Hotjar, Google Analytics
- Monitor the convertion steps with event tracking
- Built prototypes based on the best converting websites
- Carried out A/B test and compare
- Regression validation conclusions
Results: Page speed increased by 170%, covertion rate increased by 132%
Objective: To boost brand exposure and increase sales revenue
Tools involved: Excel, ShareASale, CJ, Asana, Shopify
- Establish an affiliate partnership feature addressing key performance indicators
- Identify the most effective commission structure balancing profitability and attractiveness to affiliates
- Implement and fine-tune affiliate marketing platform integration
- Launch the program and promote through selected marketing channels
- Continually adjust and enhance the program based on ongoing performance metrics
Results: Program ROI over 5, contributed 12% of revenue growth
Objective: To monitor team performance and track sales metrics
Tools involved: BigQuery, PowerBI, SQL, Google Analytics, Shopify, Lazada, Amazon
- Develop a comprehensive dashboard that presents key performance metrics for team assessment
- Design a sales tracker to monitor sales activities, revenue, traffic and deal pipeline
- Validate and refine the dashboard and tracker based on user feedback and requirements
- Initiate the use of the dashboard and tracker across teams, ensuring appropriate training and support
- Continually review and enhance the tools in response to evolving business needs and performance goals
Results: Improved team productivity by 29%. Sales conversion rate increased by 15%. Sales tracker proved instrumental in identifying bottlenecks and opportunities, contributing to a 10% increase in overall revenue.
Objective: To drive customer engagement and increase retention rates
Tools involved: Klaviyo, GTM, Google Analytics, Shopify, Excel
- Develop a series of automated emails tailored to customer behaviors and interactions
- Identify key triggers for email send-outs, such as cart abandonment, purchase completion, or newsletter sign-up
- Enhance email content with personalized offers, product recommendations, and user-friendly designs
- Implement the program and analyze performance metrics to adjust email frequency, content, and targeting
- Continually refine and optimize the program based on customer feedback, engagement rates, and conversion metrics
Results: achieving a 120% YOY net growth in email marketing revenue